Wendy's (Again)
Ergo Sum moves markets?
In early January 2008, I ranted about Wendy's losing its soul. At the end of the month, the company changed course, ditching the utter stupidity that had been passing for marketing. “Our quality food will e the hero of our advertising once again,” said CEO Kerrii Anderson in a press release announcing a new advertising campaign that's actually about the product.
Hooray for good sense. Maybe we'll even manage to get a well-placed and well-run Wendy's downtown.