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Wendy's (Again)

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Ergo Sum moves markets?

In early January 2008, I ranted about Wendy's losing its soul. At the end of the month, the company changed course, ditching the utter stupidity that had been passing for marketing. “Our quality food will e the hero of our advertising once again,” said CEO Kerrii Anderson in a press release announcing a new advertising campaign that's actually about the product.

Hooray for good sense. Maybe we'll even manage to get a well-placed and well-run Wendy's downtown.

Created by cmcurtin
Last modified 2008-03-22 12:12 PM
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