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Stupidity in advertising.

Regular readers of this site know that I am no fan of stupid ads and that I have high regard for precision in speech. Far be it from me, however, not go give credit where it is due.

In this particular case, I wish to offer my most heartfelt congratulations to Boost Worldwide, Inc., and the geniuses behind the firm's advertising in particular. In a single full-page ad, I had no question whatsoever about the service advertised, despite the fact that it was completely content-free, offering not a single word about the service advertised.

A single look at the slogan, which appears in the ad with the logo as in the picture nearby, tells the whole story. I can honestly say without any hesitation that Boost Mobile doesn't want me as a customer and that I don't want the service. In a nutshell, their offer has nothing to do with mobile service. What they're offering is image—one that I don't need.

It seems perfectly clear to me that the business model of Boost Mobile can be simply surmised by an idiom, “A fool and his money are soon parted.”

Created by cmcurtin
Last modified 2007-09-29 07:57 PM
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